About Lois Reed
Website Designer, Artist,
Naturalist, EcoTour Guide
My areas of expertise include:
- website design, “code poet”
- fine art
- graphic design
- SEO copy-writing
- project management
- art direction
- mixed-media art; canvas and sculpture
- book illustration
- wilderness education
- art education
For many years I owned a bookstore/gallery/live-music venue in Northwest New Jersey. I also grew up in a family owned health food store (Earth Things in Denville, N.J.) It was in these retail environments that I learned the importance of merchandise display esthetics. I discovered that using ‘visual delight’ greatly increased product sales. I find this knowledge invaluable when designing for the virtual world of the internet.
I studied art at The School of Visual Arts in NYC. I returned to college in 2003 to earn my Certification in Website Design. This certification, coupled with my college art studies, and my business background, has formed a fun and focused method of website design.
Art is in my DNA. Although I studied art in college, my real art studies began at my mother’s knee.Growing up I learned to see everything with an artist’s eye as we sketched & painted everywhere we journeyed. Some of my fondest memories are of us picnicking and drawing the plants growing by the streams.
… she taught me to see the purples in a winter field.
I am an artist to my core.
I bring this artistry into my website/graphic design process.
Having studied at the School of Visual Arts,
I am very conscious of color, form and typography.
I feel that these elements give my clients a unique presence in the world.