About Lois Reed
Website Designer, Artist,
Naturalist, Kayak EcoTour Guide
My areas of expertise include:
- website design, “code poet”
- fine art
- graphic design
- SEO copy-writing
- project management
- art direction
- mixed-media art; canvas and sculpture
- wilderness education
- art education
For many years I owned a bookstore/gallery/live-music venue in Northwest New Jersey. I also grew up in a family owned health food store (Earth Things in Denville, N.J.) It was in this retail environment that I learned the importance of merchandise display. I saw that using ‘visual delight’ greatly increased product sales. I find this knowledge invaluable when designing for the virtual world of the internet.
I returned to college in 2003 to earn my Certification in Website Design. This certification, coupled with my college art studies, and my business background, has formed a fun and focused method of website design.
Officially, I studied art at The School of Visual Arts in NYC. But, art is also in my DNA. I began my real art studies my mother’s knee.
Growing up I learned as we sketched & painted everywhere we journeyed. Some of my fondest memories are of us picnicking and drawing the plants growing by the streams.
… she taught me to see the purples in a winter field.
I am an artist to my core.
I bring this artistry into my website/graphic design process.
Having studied at the School of Visual Arts,
I am very conscious of color, form and typography.
I feel that these elements give my clients a unique presence in the world.