A recent New York Times article states that Google is ready to put moble friendly sites at the top of its’ search pages. Is your site ready?
Mobile Sites to Be Rewarded by GoogleRumors have been circulating for some time. The warning signs have been there, showing us the way. And, as of last week, the news is official: Google wants you to mobile-ize your website.
In fact, Google will be updating its algorithm to increase rankings for mobile-friendly sites. Google announced last week that it plans to expand its use of mobile-friendliness as a ranking signal.
This means that websites with mobile compatibility and mobile app connectivity will be awarded higher rankings in search results than those sites without.
According to the announcement on its Webmaster Central blog, Google said:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
What does that mean for you exactly? Basically, if your website is not mobile-friendly, meaning your site is not responsive to different screen sizes, properly configured and able to be viewed on multiple device types, Google is making plans to penalize your search rankings. All the valuable SEO your site has currently could be void if your site isn’t viewable on a mobile device.
The reasoning for this update is simple. As the world moves to mobile and more and more of our lives occur in a handheld device, it is critical that websites are able to keep up.