Color Psychology in your Website

Color Psychology for your Website

Colors play a vital role in shaping your emotions towards a product, influencing your decision-making process, and impacting how you understand messages.

When beginning a new design project, I spend a lot of time on both color and typography. This is not simply for esthetics, color and fonts invoke feelings and those feelings are important in giving your customers the correct impression of you and your company.

Figuring out which colors work well with others isn’t just a matter of chance. There is a science behind which colors work well together. Color psychology is a fascinating field that explores how colors can impact human behavior, emotions, and perceptions.

Understanding color psychology and the subconscious and subliminal  effect of color on the emotions, can help you choose the   best choice of colors in the creation of a better website to capture the attention of your visitor, and potential customer, and add meaning, simplicity, clarity and power to your website design.

RED COLOR PSYCHOLOGY

red color psychology
Red is a potent color with a mix of positive and negative meanings. On the bright side, red symbolizes strength, passion, love, and confidence. On the flip side, it can also signify aggression, anger, alertness, or danger. This doesn’t mean you should steer clear of red altogether; instead, you can harness both sides of its powerful symbolism to your advantage.

The color red is known to prompt quicker decision-making. Many fast-food brands incorporate red into their color schemes because it triggers a physical reaction, increasing hunger and stimulating the appetite. Moreover, businesses frequently opt for red when promoting sales to create a sense of urgency in their messaging.

ORANGE COLOR PSYCHOLOGY

COLOR PSYCHOLOGY IN WEBSITE DESIGN
Orange is a highly energetic and vibrant color. In its softer shades, it can be linked to the earth and the autumn season. Due to its connection with seasonal transitions, orange symbolizes change and progress in a broader sense. Additionally, orange is closely tied to creativity.

In design, orange grabs attention without the intensity of red. It is perceived as friendly and welcoming, rather than overly dominant or aggressive.

YELLOW COLOR PSYCHOLOGY

YELLOW COLOR PSYCHOLOGY<br />
Yellow has a reputation for being the brightest and most invigorating among warm colors, often linked with joy and sunlight. Furthermore, yellow symbolizes hope, evidenced by the display of yellow ribbons in some countries by families with members at war. While yellow hints at danger, it is not as forceful as red in conveying this message.

In the realm of design, bright yellow injects a feeling of happiness and brightness. Milder shades of yellow are often chosen as a gender-neutral option for babies, deviating from the traditional blue or pink. Light yellows evoke a peaceful sense of joy compared to their vibrant counterparts. Dark and golden yellows can impart an antique look and are suitable for designs that aim to convey a sense of permanence.

GREEN COLOR PSYCHOLOGY

grteen color psychology

Green is a grounded color that symbolizes fresh starts and development, as well as rebirth and prosperity. It shares the calming qualities of blue while adding a touch of yellow’s energy. In design, green brings balance, harmony, and stability. It is ideal for projects associated with wealth, stability, rejuvenation, and the environment. Bright greens offer energy and liveliness, while olive greens reflect nature. Dark greens exude stability and affluence.

The specific shade of green you opt for can communicate significantly different messages. Its association with nature can bring an organic and healthful vibe to your natural food brand or yoga studio. Conversely, a brighter green is commonly seen in financial contexts. A more subdued tone can induce a sense of calm and relaxation, while a vibrant green exudes a refreshing and energetic aura.

BLUE COLOR PSYCHOLOGY

blue color psychology
Blue is known for its calming, soothing, and friendly qualities. It is a versatile and neutral color choice that can convey both professionalism and approachability depending on the context. With its association with trustworthiness, many brands across various industries use blue to create a positive brand image.

The meaning of blue is widely affected depending on the exact shade and hue. In design, the shade of blue you select will have a huge impact on how your designs are perceived. Light blues are often relaxed and calming. Bright blues can be energizing and refreshing. Dark blues, like navy, are excellent for corporate sites or designs where strength and reliability are important.

PURPLE COLOR PSYCHOLOGY

purple color psychology
Purple is an elegant color known for symbolizing loyalty, making it an excellent choice when aiming to establish trust. Besides trust, purple is often associated with mystery. This sophisticated color is typically considered feminine and holds historical connections to royalty and opulence.

While a color’s historical connotations shouldn’t dictate its usage, it’s essential to recognize how deeply rooted or subconscious associations like these can inadvertently impact your intended message.

In design, dark purples can give a sense wealth and luxury. Light purples are softer and are associated with spring and romance.

PINK COLOR PSYCHOLOGY

pink color psychology
Many brands targeting feminine audiences incorporate the color pink. This color, both nurturing and playful, evokes feelings of passion, love, and youth. A vibrant hot pink conveys urgency, while a soft, muted pink brings a sense of calmness and neutrality.

Pink serves as a prime illustration of how the meaning of colors can evolve with society. While previously considered a “boy” color, pink is now predominantly linked with femininity.

WHITE COLOR PSYCHOLOGY

color psychology white<br />
White is commonly associated with simplicity, purity, and cleanliness. Frequently utilized to create contrast in designs, white offers a fresh, neutral canvas that prevents overcrowding. White serves the purpose of providing space for other elements and acts as a backdrop to highlight specific features.

White can help to convey cleanliness and simplicity, though, and is popular in minimalist designs. White in designs can also portray either winter or summer, depending on the other design motifs and colors that surround it.

BROWN COLOR PSYCHOLOGY

brown color psychology
Neutral and natural, brown has some warmth to it and a feeling of security. It’s a very earthy color that will effortlessly evoke elements from the natural world. If you’re going for an organic, wholesome feel, brown is an excellent color to include in your palette.

Brown is linked with the elements of earth, wood, and stone, representing a completely natural and warm neutral color. It is often connected with qualities like dependability, reliability, steadfastness, and earthiness, although it can also be viewed as dull.

GRAY COLOR PSYCHOLOGY

GRAY color psychology
A genuine neutral tone, gray is typically utilized as a supporting color or accent. It can moderate or enhance any other color, or act as a subtle backdrop, especially suitable for online art displays. Avoid saturating your design entirely in gray, as this may shift the neutrality to a dull and uninteresting result.

Gray is commonly associated with conservatism and formality, yet it can also convey a modern aesthetic. It is sometimes linked with mourning. In corporate settings, where professionalism is crucial, gray is frequently used. It can exude sophistication. While pure grays are variations of black, others may have hints of blue or brown. Gray backgrounds and typography are prevalent in design.

BLACK COLOR PSYCHOLOGY

black color psychology
Black is a dominant color that conveys authority and intensity to your message. When applied in moderation, black can elevate the sophistication and simplicity of your design. While black backgrounds are becoming more popular in web design, it is essential to steer clear of creating an excessively dark or weighty interface and to pay attention to text color contrast.

Occasionally, a bold hint of black can deliver your message in a distinctive way. If you want to add a touch of sophistication or seriousness to your design, black is a classic option that always leaves a lasting impression.

While the amount of information provided may feel a bit overwhelming, remember that color psychology is more about the emotions a particular hue conveys than anything else. Here’s a concise guide outlining the common meanings associated with the colors mentioned:

Red: Passion, Love, Danger, Strength
Orange: Energy, Happiness, Vitality
Yellow: Happiness, Hope, Deceit
Green: New Beginnings, Abundance, Nature
Blue: Calm, Responsible, Sadness
Purple: Creativity, Royalty, Wealth
Pink: Romantic, Feminine, Love, Sensityivity, Excitement
Black: Mystery, Elegance, Luxury, Power
Gray: Moody, Conservative, Formality
White: Purity, Simple, Minimalism
Brown: Nature, Wholesomeness, Dependability

Branding Your Business

BRANDING MOOD BOARD

Create a folder on your computer and begin to save images.

Try not to get too “precious” at first,  select the images that seem to resonate with you the most.

When you’ve collected enough images, you can begin to sort through your folder and single out the ones that work together the best.

Sometimes it can help to select one main image that speaks to you the most and build your other images around it.

Remember, this can take time to find the right images to create a cohesive brand.

The most effective branding mood boards are the ones that pull in a variety of visual elements, like color, photos, and typography. 

Here’s an example mood board below…

ECO SOUL ART Mood Board

This mood board was created while building the website for Eco Soul Art (www.ecosoulart.com)

You can see when visiting the website that the look and feel came directly from the original art, as well as inspired images.

lois reed website design

Resources for Pictures

There are many great websites where you can get free images. You can use others, as long as they are only for the look and feel. If you want to use the images in your website it is best to purchase a stock photo or visit one of these great FREE stock photo sites:

unsplash_lois reed designs
pixabay_lois reed designs
creative commons_lois reed designs

Type

It can become a little overwhelming trying to find the right typography mix for your brand.

Be sure to keep it simple (no more than 2-3 font families) and keep it legible for your audience. You don’t want to select a font that makes it difficult for the reader (i.e. too scripted).

You also want your font to “communicate” your business. For example, if you have a website geared toward kids, you want playful fonts. If you are a doctor, you will want more “sturdy/conservative” fonts.

You only have a few seconds to grab their attention so make it count.

Adobe Typekit

This is a paid subscription that is included with Adobe Creative Suite, many well worth the cost. Especially when designing print & other products that include type.

lois reed designs_fonts

Google Fonts

There are a plethora of free fonts, as well as typography information on the google font website. AND, best of all, they are FREE!

lois reed google fonts<br />

Color

I love LOVE color combination websites. My Favorite Go-To is Adobe Color.
There are so many others, but I find the choices of shades, analogous, complimentary, etc are clear and easy to use on this website.

lois reed color website

Your branding mood board is going to be a springboard for branding decisions. 

Your mood board should be designed in a way that makes it easy to understand what it is that you want to convey to your website visitors.

As you’re building your mood board, you can use it as a guidepost for driving brand design decisions.

Have Fun with this!

Need Hosting?

WORDPRESS HOSTING

THAT IS RELIABLE & AFFORDABLE

SiteGround

Hosting is the most important part of a good website, and one of the best hosting providers in the industry for standard small business wordpress websites is Siteground.

I use mostly Divi as a parent theme, then create your customizations in a child theme. SiteGround understands Divi and even partnered with Elegant Themes to provide on click installs and have optimized servers specifically for the needs and requirements of Divi. Their great support, performance, value, and commitment to reinvesting into their infrastructure sets them apart from other affordable hosting companies.

As a website designer who builds your websites on my SiteGround server, before cloning it to my clients’ servers, I know the headaches of wrestling with the code to get what was working wonderfully on SiteGround to now work on their host. 9 times out of 10 there is a huge problem, with hours to repair the issues.

I am considering charging less if the client agrees to host with SiteGround

SITEGROUND HOSTING

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Our website and logo design process

We work for YOU

Our Website and Logo Design Process is very personal; tailored to you, your business and the message that you want to convey.

Each font, color theme, image, word, etc., is taken into serious consideration and worked until it is a perfect fit for you and your message.

We work closely and tirelessly, until we have a perfect fit. Then we stay with you, and keep your site safe and updated on a regular basis, with check-ins, updates and regular meetings.

Check out the samples of new and old websites that we have loved working on – from photoshop to code to live on the internet.

We guide, educate and work with you every step of the way. We celebrate and present who you are and what you want to convey.

Call today for a free consultation.

 

+1.386.690.1747

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